Semalt: SEO And Its Importance For Your Business
SEO (Search Engine Optimization) is an online marketing buzzword that refers to all marketing efforts aimed at enhancing the online visibility of the business. It uses various elements, both technical and creative, to improve a site’s ranking in search engine result pages (SERPs). Lisa Mitchell, the Semalt expert, explains that SEO changes with time and new strategies are introduced every now and then. But the basic concepts of this discipline are a well-structured/SEO optimized and human-friendly website.
Importance of SEO
In our world where the internet has infiltrated almost every aspect of life and more so business, companies heavily rely on online presence to make sales. However, to make these sales, businesses need traffic, which is majorly driven by major commercial search engines including Google, Yahoo, and Bing. Internet users navigate search engines to view your site, the products and services on offer and any other related content. However, this traffic does not come easily. Your site is in competition with hundreds of thousands of other sites that may offer the same goods or services that you do. SEO is one of the most effective techniques of beating this competition.
According to research and experience, search engine traffic is a major factor that influences business success. This traffic can provide business with publicity, more exposure, and increased revenues. There are few other types of marketing that can deliver returns comparable to those of search engine traffic.
Relationship between SEO and SERP ranking
When your site is SEO optimized, search engines find it easier to crawl. The better optimized the site is, the higher its chances to get the top positions in the Google SERPs. This means that as many visitors as possible will see your site. Remember the majority of internet users never past the first page of a search engine when the search query results are out. The lack of SEO or use of wrong SEO causes the site to be buried deep into the SERPs where only a few or none of the internet users will see it.
Doing SEO yourself versus hiring an SEO specialist
SEO is a really dynamic discipline. Though the basics are quite simple to understand and implement, competitive SEO can be a challenge to a person without knowledge and experience. Luckily, there’s free information about SEO, and with a little practice, you can do SEO for your site by yourself.
SEO companies normally offer professional knowledge and expertise to handle all your SEO concerns. When hiring an SEO company, look for one that can understand your goal. So, you’ll first need to figure out what you want to achieve with SEO. The best time to engage an SEO expert is when you are planning to redesign a site or launch a new one. The professional will work with you to ensure that the site is optimized for search engines. Having an SEO expert check your site regularly after it’s set up is also important. The regular checks will keep you up to speed with new developments in the field and improvements are done appropriately. As evidenced by its increasing popularity among business owners, SEO is a sensitive matter for any business that wants to remain competitive in today’s business world.